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We’d like this to mean that it’s also easy to find, access and view, but that’s not always the case. The world of metadata is much, much bigger than what we’ve covered here.Metadata is truly everywhere. We deliberately kept this post bare-bones simple. It’s worth noting that meta tags are likely to be less important in helping search engines find your videos than the title and description.
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However, search engines factor them in when indexing your page or video to a certain extent. Tags differ from keywords in that they do not display to users on search engine results. Use the Tags function to enter in words and phrases that describe your video and are likely to be searched. Tags (or meta tags) are another way to help search engines and individuals find your videos.
Check video metadata mac how to#
Here’s a post on how to use keyword research to target converting traffic with video. In other words, use language that is frequently searched for. It also helps search engines find and display your video when people search for related terms online, or keywords.Ī good way to make sure your video gets found is to optimize these terms. What you type in your video description will display in text in search engine results. This in turn increases the chances you’ll rise through the rankings for those search terms. Importantly, that’s a signal your content was relevant to them. This behavior indicates to Google that visitors to your website are engaged.
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That could result in more people sticking around longer on the page. With the right title for your video, you might increase your video play rate. Consider this the label for your library book: the more it describes the content in a way that will be easy for search engines (and internet users) to understand, the more often it’s going to get chosen.Īlso, a properly selected title will help viewers determine if they want to watch the video or not. It may seem inconsequential, but the title you choose for your video will affect whether search engines find it and how they index it. SEO or “search engine optimization” is basically the practice of polishing and structuring metadata to make your site or webpage as easy as possible to associate with search terms you want to target. For instance, the title of your website and webpages, page descriptions, tags, and other information that search engines use to find and display your content in response to related search terms. This ensures they can quickly identify relevant webpages and deliver the requested information for a given search term.Ī webpage contains many types of metadata.
Check video metadata mac full#
Similar to the traditional card catalog at your local library, used to describe and locate the books the library contains, metadata makes it possible for search engines to analyze and understand webpages full of rich content. In simple terms, metadata is “data about data.” It’s information that’s used to label and organize other information. This will help search engines index your content properly, and drive more organic traffic your way.
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In this post, we’re going to give you a solid basic overview of the key metadata you can set for your videos on our platform. On the SproutVideo platform, we’ve provided several ways to alter the metadata for your videos in relatively simple ways. However, understanding a bit about video metadata is key to getting traction with organic traffic. It can also provide helpful tools for your viewers to search for and discover your videos, allowing them to more quickly watch the ones they want. If you’re not particularly technical, the concept might feel a little intimidating.